Remember when only having a company page on social media was enough? Fast forward to today's dynamic business world, where executive social media presence is what stakeholders are really looking for.
Have you ever wondered why a CEO's reputation dramatically impacts a company's success? According to Harvard Business Review, nearly half of a company's reputation and market value is linked to the CEO's reputation.
In November 2023, LinkedIn hit 1 billion members, making it the main stage for CEOs.
Why does it matter so much whether the C-Suite is active on LinkedIn or not? Here are some fascinating (and convincing) stats from Brunswick and FTI Consulting:
𝟭. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘃𝗼𝗶𝗰𝗲𝘀 𝗼𝘂𝘁𝘄𝗲𝗶𝗴𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗽𝗮𝗴𝗲𝘀:
92% of professionals trust companies with active CEOs and senior executives on social media.
𝟮. 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗲𝘅𝗽𝗲𝗰𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝘂𝗽:
82% of employees want their leaders to share the company's values on social media.
𝟯. 𝗦𝗶𝗹𝗲𝗻𝗰𝗲 𝗻𝗼 𝗺𝗼𝗿𝗲. 𝗠𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮 𝘀𝘁𝗮𝗻𝗱:
75% of professionals want business leaders to publicly address critical societal issues like climate change and social equality.
𝟰. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝘂𝗹𝗲𝘀 𝘁𝗵𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗴𝗮𝗺𝗲:
Leadership posts generate 3x more comments and 2x more engagement than company pages.
𝟱. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗼𝗽 𝘁𝗮𝗹𝗲𝗻𝘁? 𝗚𝗼 𝗱𝗶𝗴𝗶𝘁𝗮𝗹.
80% of employees prefer working for CEOs who embrace social media.
82% of job seekers check out a CEO's online presence before joining a company.
The power of engagement with customers, employees, and candidates is immense. People want connection and a human touchpoint, and they use social media to find it.
If you're a senior executive, when stakeholders look you up, what will they find? If the answer is they will find little, now is the time to consider your online presence and the potential consequences of not having a robust digital footprint.
So, go get out there. Your current and prospective employees are looking for you and so are your current and prospective customers.
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