LinkedIn has undergone significant changes recently, signaling a shift from formal corporate tones to authentic human voices. Are you and your company ready to embrace this evolution, or are you clinging to outdated practices?
Old LinkedIn: Formal Corporate Tone
New LinkedIn: Authentic Human Voice
Individual voices now resonate more than ever on LinkedIn, often overshadowing traditional corporate messaging. Consider these examples:
Richard Branson has 19 million followers on his profile, while Virgin has 290,000 followers.
Sara Blakely boasts 2 million followers compared to Spanx's 100,000 followers.
Gary Vaynerchuk engages 5 million followers personally, compared to VaynerX's 125,000 followers.
In general, an executive's post gets ten times the reach of a company post. Wild, right?
Moving Away from Impersonal Corporate Speak / Posts
We're moving away from impersonal corporate communication. Authenticity and personal stories now reign supreme. People want to hear executives' stories: How did they rise to their positions? What mistakes did they make along the way? What advice do they have for new graduates entering the workforce? How do they inspire their teams?
The possibilities for authentic content are endless.
Old LinkedIn: Broadcasting Messages
New LinkedIn: Fostering Conversations
Success on LinkedIn today hinges on active engagement rather than passive broadcasting. Thriving professionals engage regularly by liking, commenting, and responding to others' posts. LinkedIn is now a vibrant hub for ongoing business conversations.
Old LinkedIn: Promotion
New LinkedIn: Education, Inspiration, and Support
Today, success is not about self-promotion but genuinely educating, inspiring, and assisting others. Sharing insights and experiences and demonstrating expertise and passion attract meaningful connections and opportunities.
Embracing Change for New Opportunities
The landscape of LinkedIn has evolved, leaving outdated mindsets and tools behind. Embracing these changes is the first step toward seizing new opportunities.
As LinkedIn continues to evolve, professionals who adapt their strategies to prioritize authenticity, engagement, and personal branding will thrive. Consider updating your profile, sharing personal insights, and actively engaging with your network to align with this new LinkedIn landscape.
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